The sole relevance of programmatic media buying is constantly rising. According to MarketingDive, digital advertising will make up more than half of the total global media spent, which is more than it ever did before. With such eye-opening statistics, it’s Read more…
What’s new about Push Notifications? The latest industry news about push notifications are not the most optimistic news we received this year. For those who are unaware, Google has stated that the newest version of Chrome( version 80 to be Read more…
We’ve all seen them. Whether you’re a fan of extensions or not, you’ve most likely seen quick links without even noticing them. That’s mainly because they tend to be on drop-down listings of websites that are not that visible or Read more…
Mobile platforms have been constantly evolving for the past decade, and so far, we have reached a level where you can literally play games you’ve never thought you would play on your phone. According to Newzoo, The Global Games Market’s Read more…
Search Monetization is by far one of the best traffic monetization strategies that both publishers and advertisers value highly. The whole concept is purely based on traffic conversion, from a regular visitor to an actual user. Terms like „traffic conversion“ Read more…
Affiliate Marketing Myths Affiliate Marketing is still considered to be highly effective for companies mainly due to performance-based payouts. Advertisers steer consumers in the right direction in order to increase sales of their products, publishers assist and everybody wins. However, Read more…
Top 5 AdSense Alternatives for Publishers As a publisher, you might be looking for Google AdSense alternatives. Whether you’re completely new to this or you’ve just received that infamous mail from google, you’re in the right place. If you’re completely Read more…
If you’re just getting started with
this business then you should probably know a thing or two about verticals. Even the most basic knowledge will get you a long way and help you achieve
better target demographics.
So what are verticals and what does it actually mean to be a part of a vertical market? Let’s dive into this ultimate guide that will teach you how to recognize,utilize, and incorporate
ad verticals.
What are pop-up ads? Pop-ups are a form of graphical user interface that is as old as online advertising itself. Its main role is to present advertisements through window boxes that open automatically. The goal is to prompt users to Read more…
Let’s face it, Ad fraud, in general, has become an increasingly frequent, large scale, digital marketing industry issue. Although it can easily be resolved, it is still highly present, especially in the form of invalid traffic. Without quality traffic, it Read more…
