Web Push Notifications
So, let’s understand, what are Web Push Notifications in simple words?
Web Push Notifications is the most popular trend in digital marketing nowadays. Its effectiveness and efficiency had been proven over and over again, as most of the users have reached mass success.
It is the new way to grab the attention of your potential customers while they are not on your website, but these messages can only be sent to the visitors if they have opted-in to receive your web push notifications. Also, for this, your users will have to click on allow.
Problem or not?
Honestly, lots of potential users are suspicious over the usage of push notifications; most publishers believe that push notifications do not bring added value. Thus, this article will make clear that there are certain misconceptions about push notifications that are just not true.
Also, this chapter includes the most common mistakes made concerning the usage and administration of Web Push Notifications. This post also gives an extraordinary understanding of prevalent push notification issues.
Besides, it clarifies why push notifications do not reach their objectives. Of course, to stay highly educated about all problems and useful suggestions, it is essential to read appropriate and up-to-date literature.
Users frequently make mistakes when using Push Notifications.
Misconception No.1 – The URL is Visible in the Notification
Seemingly, a vast number of users suppose that push notifications, somehow, indicate towards the page that is issuing push notifications.
However, this is not true; notifications rely on the ‘creative’ as a driver of traffic, with a specific focus on titles and pictures. Hence, nothing in the push model leads towards the site.
Misconception No.2 – Users Will Not Subscribe to Push Notifications
Certainly, this is most probably the widespread misconception about push notifications! If you believe that no users will allow push notifications, you are wrong.
Nevertheless, allowing push notifications requires no time or effort for the user. However, push success depends on the quality of the push ads. This means that users might turn off push notifications if they are not satisfied with the content.
Misconception No. 3 – Web Push Notifications are too Spammy
Whilst it might be correct that push notifications can become too spammy, it is important to know that they can be configured. It is common sense that no users want to be bombarded with notifications.
Especially those that they are not interested in. In order to avoid notification spam, it is important to configure content and quantity of notifications.
Misconception No. 4 – Users do not Pay Attention to Push Notifications
Users not seeing push notifications is another misconception! Push notifications actually do not depend over the browser, nor over the actual website.
The user will get notifications as long as he has an Internet connection. In the case that the user is offline just postpone notifications until the user has an Internet connection again.
Misconception No.5 – Push Notifications are Prone to Bot Traffic
This is actually a very frequent misconception. Quite the contrary, push notifications ad format is among the safest ones when it comes to bot fraud.
Seemingly, the logic behind bots is the automation of signing up to push notifications. In reality, this is quite difficult to do. Hence, push notifications to have minimum bot fraud traffic.
Frequently made Push Notifications mistakes
Following mistakes are, at present, the most frequently made push notification mistakes.
1. No Personalization
Custom messages have been successful and will always work. They are always more focused, give more opinions and clicks, and therefore assist you to convert leads to return customers.
Please, check what clients wanted and provide them with something truly worthy of rather than pushy general notifications.
2. Bad Targeting
You must first identify this if you want to reach the target. There are four features to assist and push notification based on this data to assist you to segment customers and visitors: previous website/application actions, earlier sales, place, and preferences.
Keeping this data in mind, if you only send a conventional message to all users, you can reach distinct customer groups and receive more clicks, opinions, and purchases.
3. Time Zones Ignoring
Receiving push notifications at 5 a.m.? Can’t wait! This is another “big” customer experience that can lead to your product or service is discouraged. The various time zones in which your subscribers are living are important to take into consideration.
Similarly, the best choice for scrolling your feeds is to plan notifications around the lunchtime using mobile phones. Poor timing will lead to withdrawal rather than a buy.
4. Too Many Notifications
Honestly, would you like to hear a notification noise on the phone every hour? Besides, would you like to see that this is just another promo? You won’t like it, certainly. Quantity and that is the primary point, does not imply quality. Instead of having troubled your e-mails, fewer notifications should be sent to clients.
For example, SmartInsights experts suggest that you do not send more than one push message per day. There is also statistical information that proves that the most favorable days to send push notifications are on Monday; in order to increase visits and click rates.
5. No Testing And Optimization
Proper push notifications not only are produced, but they are also constantly created. For instance, feedback assessment, A / B testing, visits and statistics on clicks are strong data that will enhance your outcomes and achieve your objectives.
Hence, your push notification will bore your subscribers. This is due to not having a correct assessment and optimization. You need to include fresh methods, contents, and appearances and lose figures rather than increases prices.
Now let’s check out some use cases on how you can use them for your benefit.
How to solve Web Push Notifications problems?
Similarly, these are some of the top reasons why users go online: Shopping, travel, policy comparisons, and information related to credits and loans. So, let’s consider the online shopping scenario. For example for a marketer.
This would be an ideal scenario, but did you know around 69.23% of the users abandon the cart at the last moment. So retargeting back these users with an abandoned cart for data-driven web push notifications would help you improve your conversion rates.
Setting up Double Opt-in to Prevent Losing the Customer Forever
For instance – first send a web message, asking the user if you would like to receive any notifications. Once the user clicks on notified me he would get the actual browser optic pop up, where if he would have to click on allow further setting the user up for receiving your web push notifications.
Furthermore, Monetization networks allow you to send push notifications, you can achieve greater data-driven personalization by doing cross-channel identification.
So, let’s assume that some Push Monetization networks send an email informing the customers about a recent IPO launched in the market. Therefore, customers click on the email and come to their website/platform.
Hence, using the email attribution feature, the brand can identify the e-mail address of visitors who came on the website. Hence, the platform used for sending push notifications is the same platform used for sending e-mail and track the website activities.
The cross-channel identification would only be possible if you use a platform that provides both push notification, as well as e-mail. This is one of the most common mistakes when using Web Push Notifications.
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