How to monetize your traffic - publishers and advertisers in affiliate marketing

Publishers + Advertisers Monetization

As years go by, publishers and advertisers, as well as their relevance, grow increasingly. Traffic monetization itself has extremely high upside potential. The new modern era of affiliate marketing monetization has become so important, it is now hard to imagine how things used to look before digitalization changed it.

Virtually, everyone has witnessed the power of digital marketing in some form or another. Also, many have asked themselves how they can become a part of this never-ending profitable cycle.

Generally speaking, one of the most powerful tools in digital marketing is definitely Affiliate Marketing. Affiliate is basically a link between two vital elements, Advertisers and Publishers. Of course, they interact with users in their own distinguishable ways.

Introduction to Publishing/Advertising

If you’re relatively new in this field, and you’ve slowly started to introduce yourself to basic terms; then you’ve probably asked yourself how can I become a successful Publisher and/or Advertiser.

Well, look no further because this article specifically aims at pinpointing the exact roles of both publishers and advertisers! Besides, we talk about how to execute them timely and correctly. Ultimately, the core is to make you a successful Publisher/Advertiser.

For you to become one of these two forms of marketers, we firstly must introduce you with the basics.


In short, Affiliate Networks are intermediaries between publishers and advertisers. The affiliate makes sure that every aspect of cooperation is healthy and stable. For those who seek detailed evaluations, Affiliate Marketing is a performance-based marketing model. In the model, businesses reward affiliates for each visitor or customer, they bring in.

Elements of Affiliate Marketing

Affiliate Marketing is, as stated above, a never-ending cycle. Every cycle has its own elements that hold it together:

  • Customer – Web site visitor, mobile device owner, etc.
  • Advertiser – Provider of content as well as the owner of the offer
  • Publisher – Provider of traffic with advertisement responsibilities
  • Affiliate Network – Link between Publishers and Advertisers

Another very important terminology used in this particular field is:

  • Affiliate program: A prepared associate program which publishers promote
  • Affiliate tracking: Unique coding sequence that tells the advertisers who is getting paid for the commission

Such networks only function if the complete cycle is in full synergy. This basically means that all of these mentioned key elements depend on each other. Hence, will not work without each other.

So, before you even start to dive into realms of Publishers and Advertisers, choose an affiliate network; a network with constant stable offers connected to globally recognizable feeds that are compatible worldwide.



A company, seller, or retailer who aims at giving others the responsibility of advertising their product. Their main goal is to collect users who are willing to buy their product.

How do advertisers collect users?

  • Hiring publishers to manage the advertisement of the product itself.
  • Bringing in high-quality traffic to offers.

To ensure that the legal nature of promotions is satisfied, advertisers usually establish ground rules. This is how exactly they want their offers to be promoted in terms of traffic and ads. Also, this includes types as well as the overall methodology of promotion.

Advertisers, being the product owners, earn money exclusively on sales. Of course, with minimal to zero upfront costs of affiliate services.

The fastest and simultaneously most effective way for advertisers to increase their revenues is to successfully utilize quality marketers: The general rule is – the more quality marketers, the better. The more viewers they generate, the higher the conversion rate.

Advertisers are simply people who have something to sell. So, they ask affiliates for promotion; affiliates promote, and just like that, both sides earn profits.


A publisher is an individual website owner or collective business entity that acquires profit by earning percentages for successful leads, sales, and traffic generated to advertisers through affiliate marketing advertisements.

Publishers stimulate their profits by promoting affiliate programs. For this, they use platforms (websites) in an attempt to convert their own traffic into referrals for advertisers. The higher the conversion rate, the higher the revenue. So, basically, anyone who owns a website is considered compatible to be a Publisher.

Publishers and Affiliate Marketing

By following this logic, it is easy to conclude that publishers directly depend on affiliate programs. This makes it mandatory for publishers to find an adequate affiliate network to stimulate their revenues.

Affiliate networks provide publishers with access to affiliate programs. This includes tracking tools for campaigns, as well as affiliate support for their generated efforts. By joining such programs, publishers gain access to various forms of advertising programs through a single affiliate marketing network.

Publishers are simply providers of traffic where conversions occur; the more successful conversions they acquire, the higher profit both sides get.



Knowing the difference between advertisers and publishers is extremely important. Especially for those who are relatively new to this whole concept. This is due to the fact that this is one of the key factors in effective advertisement marketing and online selling.

Essentially, advertisers and publishers are distinguished by their two completely different roles within the same network. Advertisers pay Publishers to get their advertisements shown. On the other hand, Publishers are the ones who earn money by showing Advertisers’ ads. One important factor is that advertisers aren’t limited when it comes to the number of verticals.

It could be basically anything, from apps to games, from child to adult content. The only common thing advertisers have is the message they want to be delivered to their users. Publishers, on the other hand, are simply owners of ad space. Note that one individual can be both publisher and advertiser (selling ad space in-app).


If you strive to become a successful publisher, you must understand the basic models and parameters. These will determine how you are getting paid.



Pay per Sale is widely considered as the standard affiliate marketing structure.

Within this particular program, merchants (advertisers) pay affiliates (publishers) a percentage of the products sale price. However, only after the consumer purchases the product.

To simplify things a bit, publishers must get the investor to invest in the product before they receive their percentage.


Pay per Lead is a model considered to be relatively complex. This is because pay-per-lead affiliate programs pay the affiliate completely based on his conversion of leads.

Affiliates must use skills and tools to persuade consumers to visit advertisers’ sites and complete the desired action. For example, filing out contract forms, subscription to newsletters, downloading software or files, trial sign-ups and many more.


This model specifically focuses on stimulating affiliates to redirect consumers from their marketing platform directly to the merchant’s website.

This automatically implies that the affiliate must interact with the consumer. User has to choose to move from affiliate’s site towards advertisers’ site.

Affiliates get paid based on the increase in web traffic of advertisers.

So how do I become a successful Publisher?

At the very beginning, it’s very important to accumulate an audience. The audience has to have very specific interests. That will allow you to tailor your affiliate campaigns to that specific niche. This ultimately increases the chances of conversion.

Basically, try to establish yourself as an expert in one area. Do not promote many different products, and your conversion rates will rise.

Once your business starts to grow, you will very quickly be in a position where you can choose products; especially those that fit your personal needs and beliefs. When you reach that particular stage, be careful and picky.

Best Publishers Strategies

Choose products that assure consumer satisfaction. This will increase your profits on a long-term scale. Don’t get over-eager with profit by choosing only the most-paid products. This is because you will most likely lose more than actually win.

If you choose consumer satisfaction over profit, over time, you will establish reliability around your personal brand. At the same time, you will simultaneously achieve impressive conversion rates.

You should also take great care when choosing campaigns, no matter how good your marketing skills are! You’ll earn considerably less money on a bad product than on a more valuable one. So, take your time and execute thorough research of the campaign (product demand, etc.)

What you need to know

After successfully establishing a well-known brand you should focus on reviews of products and services within your niche. This confirms your expert status within a specific branch that you review.

Reviewing products explains to consumers how exactly will they benefit from that particular product. Literally, anything can be reviewed on the internet, as long as it’s within an affiliate program.

Comparisons also go a long way, so try to compare that product to similar products on the market. Make sure that your review is clear and concise.

Since there is a lot of competition within this particular marketing sphere, it is absolutely imperative to stay on top. Following existing or incoming trends ensures your competitiveness.


As a product owner, your focus should mostly be on sales and effective utilization and accumulation of quality publishers. Your main tool should be establishing partnerships with affiliates (publishers) in order to generate more leads. This increases sales, which ultimately increases your profit as an advertiser.

Your job is to prepare your product, in whichever form it may be, for sales. The publisher’s job is to advertise it further.

Note that advertisers mainly choose PPL and PPS models. They definitely assure conversion rates and successful sales. Avoiding PPC models saves you from unnecessary investing in a model where no actual leads or sales are guaranteed.

Best Advertiser Strategies

As an Advertiser, there are many strategies that you can use to successfully increase your sales.

Multiple Networks

To clarify, placing all your eggs in one basket limits you. Obviously, try to utilize several affiliate networks to increase the demographic output of your offers.

Testing and refreshing your offers

Testing allows you to analyze placed offers to optimize it for offer conversion. Nevertheless, you should make adjustments to your offers according to your test results to further stimulate your targeted audience offers.

Identifying best traffic sources

Seemingly, the right traffic sources at the right time can do wonders. Always coordinate your traffic according to your offers and audience. Consequently, your profitability increase is guaranteed.

Great offers go along with right affiliate marketing strategies. Likewise, the right affiliate advertisers increase sales and consequentially income.

Definitely make sure that you strive for qualified leads for your products. Make sure that you have implemented all the tips we gave you and you will profit!

Follow the Rules

Be sure to always follow all advertising rules and regulations enlisted in both your affiliate agreement and terms of service. Not complying with these rules usually results in a complete termination of your privileges inside affiliate networks.

Website Content and Traffic

Make sure that your advertisements are connected with publishers that possess high traffic, as well as rich content.

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Publishers and Advertisers Traffic Monetization
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Publishers and Advertisers Traffic Monetization
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