What is Native Advertising? Native Advertising is the form of paid advertising that corresponds to the look, feels and function of the media format. This form of advertisement is often discovered as a suggested content or on a Web page. Seemingly, there is no user who browsed the Internet that Read more…
Real-Time Bidding (RTB) industry is constantly rising as programmatic advertising continues to gain influence in digital marketing. Experts are forecasting skyrocketing results in terms of growth, facilitating more than 20% of overall growth in US markets. Think about it, billions of dollars in the US only, not to mention Europe Read more…
We’ve all seen them. Whether you’re a fan of extensions or not, you’ve most likely seen quick links without even noticing them. That’s mainly because they tend to be on drop-down listings of websites that are not that visible or easily noticeable. However, through browser extensions, you can still place Read more…
Mobile platforms have been constantly evolving for the past decade, and so far, we have reached a level where you can literally play games you’ve never thought you would play on your phone. With that said, it’s only natural for Game Monetization to take the leading role in this. According Read more…
Search Monetization is by far one of the best traffic monetization strategies that both publishers and advertisers value highly. The whole concept is purely based on traffic conversion, from a regular visitor to an actual user. Terms like „traffic conversion“ might sound complicated at first, but they are actually really Read more…
Affiliate Marketing Myths Affiliate Marketing is still considered to be highly effective for companies mainly due to performance-based payouts. Advertisers steer consumers in the right direction in order to increase sales of their products, publishers assist and everybody wins. However, Affiliate marketing had a shady history because it was previously Read more…
Top 5 AdSense Alternatives for Publishers As a publisher, you might be looking for Google AdSense alternatives. Whether you’re completely new to this or you’ve just received that infamous mail from google, you’re in the right place. If you’re completely new, you might think that AdSense is all there is Read more…
If you’re just getting started with
this business then you should probably know a thing or two about verticals. Even the most basic knowledge will get you a long way and help you achieve
better target demographics.
So what are verticals and what does it actually mean to be a part of a vertical market? Let’s dive into this ultimate guide that will teach you how to recognize,utilize, and incorporate
ad verticals.
What are pop-up ads? Pop-ups are a form of graphical user interface that is as old as online advertising itself. Its main role is to present advertisements through window boxes that open automatically. The goal is to prompt users to perform a specific action, offer a unique promotion, or simply Read more…
Let’s face it, Ad fraud, in general, has become an increasingly frequent, large scale, digital marketing industry issue. Although it can easily be resolved, it is still highly present, especially in the form of invalid traffic. Without quality traffic, it is virtually impossible to monetize through any available platform. So Read more…