We’ve all seen them. Whether you’re a fan of extensions or not, you’ve most likely seen quick links without even noticing them. That’s mainly because they tend to be on drop-down listings of websites that are not that visible or easily noticeable. However, through browser extensions, you can still place them on highly visible, easily accessible positions where they effectively generate lead conversions.
What are Quick Links?
Quick Links or Quicklinks are a list of unstructured links which are placed notably within a specific webpage. Its basic position is typically in the upper part of a website on all of its pages in the form of a drop-down list. Often referred to as the navigator, its main goal is to serve as a re-direction shortcut to a specific location. It’s role generally focuses around residing on a high level within a page, attracting attention to a small set of links, as well as easing the access to some commands or locations that otherwise would not be easily accessible.
What type of content is under Quick Links?
Since there is actually no clear definition of what exact type of content can a Quick Link be connected to, designers basically have the full freedom to customize a quick link in whichever what they want to. With that said, Quicklinks may or may not include:
- Popular Content
- Content that is difficult to find
- Customizable links that can be added/edited
- Important toolkits and content
- Frequently accessed features( typically based on user preferences)
- Other varieties of link types
Modern Digital Marketing has entered a social-media-driven era. The main determinants of user consumption are the recommendations of others and trustworthy brands. Nowadays they are referred to as „Popular “ or „Most Emailed“, „Frequently Used“ and „Frequently Accessed“ links. The name defines the role of the quick link itself. If you chose to monetize your toolbar traffic through popular content, then the most effective way would be to go through an Affiliate Network. The Affiliate Network will connect you to advertisers that offer lead conversions rates. After that, the process becomes pretty simple. Each user that turned into a customer through your quick link, get’s you paid.
Content that is difficult to find
There is a distinctive difference between content that is hard to find and hard to discover. Users will most likely ask if they want to access a location that is obviously hard to find. However, if they don’t even know that a specific location exists, that may cause additional issues. Taking care of this issue is mandatory if you aim at monetizing quick links since such situations directly cripple your user experience.
Customizable Links that can be added/edited
These types of links are already very familiar as „Bookmarks“ or „Favourites“. Although they are really low in monetization potential, they can still directly affect user experience, user acquisition and if placed correctly, they can significantly increase your authority within your extension which ultimately drives more leads.
Important toolkits and content
Important toolkits and content benefit your users in many ways. It will provide them with a solution that is not easily found outside of your extension, making them indirectly dependent on you, to some extent that is. By successfully navigating your users towards essential toolkits and driving them towards content they want to see will definitely generate positive feedback, which you really need.
Frequently accessed features( typically based on user preferences)
The best way to satisfy your user is to add a personalized section that highlights his most used features and content that suits him best. Personalizing global navigation menus assures that individual user needs are delivered to them timely. Besides that, make sure that you add a „Favorites“ feature which makes all of the above easy to find, edit, and access.
Other varieties of link types
Quick Links can contain everything in their link panels such as most popular, frequently used, most important and so on. However, placing them all within one link panel will decrease memory load, which increases the responsiveness and overall performance of the extension itself. On the other hand, one-link panels are extremely confusing for users due to a number of factors. One of them is most definitely the fact that specific links can be edited while others can’t, as well as when some links move automatically, whereas others remain static the whole time. So sacrificing user experience for memory saving is definitely not smart in this case.
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