What are pop-up ads?

Pop-ups are a form of graphical user interface that is as old as online advertising itself. Its main role is to present advertisements through window boxes that open automatically. The goal is to prompt users to perform a specific action, offer a unique promotion, or simply ask for sign-ups before reaching the intended content. However, in many cases, pop-ups are defined by users as annoying, abusive, and generally unpleasant.

A majority of PC users will close pop-ups almost instantly without any intention of reading the content. Consequentially, bad pop-ups increase bounce rates above normal levels, which harms your campaign and decreases your overall revenue.

However, with the right strategy and the right campaign, pop-ups don’t necessarily need to be abusive and avoided.

What are pop-under ads?

Pop-under ads are basically a less harmful solution. This pop-up variation generates a new window box under the users’ desired content in a less abusive manner. It’s generally viewed as non-intrusive, and thus brings many advantages to campaigns.

The main advantage lies in the fact that users aren’t interrupted, at all. Besides that, users may not spot the advertisement immediately. Instead, they mainly realize that the advertisement is there when they begin to close their browser tabs. Ultimately, this leaves a small window of opportunity for you to generate leads/commissions.

An illustration of Pop-ups and Pop-unders

What do pop-ups and pop-unders have in common?

Pop-ups and Pop-unders are both advertisements that are triggered by visitor interaction. The ad itself activates either through page landings, clicks or by pre-set actions. The difference itself is in the advertisement position.

Pop-under appears underneath the content whereas the pop-up shows on top of the content. Despite their difference, both have an enormous potential to generate acquisitions/leads of products/services, if utilized effectively of course. 

You might think that pop-unders are generally much more acceptable and subtle than pop-ups; However, that’s not necessarily the case.  Both pop-ups and pop-unders can be effectively integrated and utilized, the main factor here is placement itself.

What kind of traffic do pop-ads generate?

Before integrating pop ads into your site, take a few specific factors into consideration. Analyze exactly what type of traffic will this method brings to you. Besides that, have in mind that ad networks generally pay by clicks,  so assuring click value is highly important.

Choosing adequate sites is also an important factor. If sites have no relevance to your advertisement, then clicks won’t be generated. Pop-ad traffic sources are found on literally all sites that accept paid advertisements.

Most pop-ad networks work with host sites with different types of audiences; whereas some specialize in specific niches and fields. In essence, pop-ads can generate a lot of traffic, but it’s entirely up to you to monetize this traffic.

As far as affiliate traffic sources are concerned, pop-ads can be extremely valuable. Getting your content seen by potential buyers is possible; however, it requires adequate placements.

Place your ads only on sites that connect to your offer somehow, or similar to your promoted service. Anything besides this is a wrong investment, you will be spending, but unfortunately, not earning.

How do I make money with pop-ups and pop-unders?

Pop-ad income potential is vastly higher than with other ad formats, mainly due to its high visibility and click potential. However, there are still some key factors you must take into consideration before monetizing them.

The first step is obviously finding an adequate advertiser to work with. The key factor here, as we mentioned, is for the advertisers to be fully compatible with your targeted demographics.

Every time you show your pop-ad, it’s highly probable that it will be viewed by the user. Your job here is to make the ad as eye-catching and extremely relevant. You need to offer something that users would like to see/buy while simultaneously giving them a reason to do so. Along with that, make sure that your ad is easily interactable, as well as completely relevant, not misleading. Since Pop-ads pay significantly more, capping and limitations on specific GEOs are obviously present.


Websites that generate high page views should apply the capping to prevent over-clogging of visitors that don’t interact with the ad. A cap should be set to allow no more than 3 views per day. Stretching visitor patience is extremely harmful, and capping effectively prevents that.

Visitor location

Visitor location is extremely important. If your content is based in English, then it makes absolutely no sense to focus on pages that are based on other languages. Although the English language is globally recognizable, the best traffic still derives from English-based countries such as US, UK, Australia, and Canada.

The harsh truth

Pop-ads are not only blocked by ad blockers, but also by most browsers. In such situations, there is absolutely no solution for publishers to show their advertisements. However, this issue can still be partially solvable by manually disabling pop-unders. Disabling them manually on specific browsers and on mobile platforms might prevent you from losing both users and revenue.

Mobile platforms typically show pop-unders as pop-ups which are extremely hard to close, which causes major user loss. Pop-under that load on sites on second or third-page view assure that the users interact with the content before the ad is even seen. Such methods increase the potential of user interaction with the advertisement itself.

Furthermore, pop-ads often have more restrictions in terms of visitor location and language than any other ad format. Websites with geographically diverse target groups will most likely experience many issues which will cause serious income limitations.

A great indicator of wrongful pop-ad placement is mainly visitor engagement. The more they engage, the larger the likelihood of them complaining if a pop-ad is misplaced. Basically, the only solution is displaying it to visitors who don’t get disturbed much, from a technical point of view.

This solution is the only outcome that produces no negative feedback while simultaneously increasing traffic. Pop-ads are a very sensitive field, so to successfully monetize it, many factors must be taken into consideration.  MonadPlug has managed to effectively resolve many of the abovementioned issues.

Should you decide to dive into monetizing this Ad format, just click here, and see what we have to offer.

Pop-up/pop-unders: all you need to know
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Pop-up/pop-unders: all you need to know
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