If you thought that was it, congratulations, you’re wrong.
Interstitials are here and along with them some Smart URL improvements you’ll surely like.
Let’s get right into it.
What are Interstitials?
When you type in „Interstitials“ on Google, the first thing you’ll see is Oxford’s definition that says something like:“ an advertisement that appears while a chosen website or page is downloading“. If you look it up a bit further, You’ll see that Google and Oxford don’t agree at all.
According to Google, interstitials are:“ full-screen ads that cover the interface of their host app. They’re typically displayed at natural transition points in the flow of an app, such as between activities or during the pause between levels in a game.“
Confused? Not surprised.
The reason why these two definitions are so different is because Oxford is describing how Interstitials are typically being used, whereas Google explains how to use them the right way.
So what does that mean?
It means that you should listen to Google. If you don’t, you’ll get penalized. If you do, you’ll monetize, the coice is all yours.
Why use Interstitials?
Interstitials have provided a way for Publishers to earn money like they never earned it before, and we’re not saying this just because it sounds good.
Don’t believe us?
Take a look at this:
High Converting Format
When placed correctly, Interstitials are an extremely profitable, high converting format. Publishers can effectively use this to their own advantage if correct strategies are placed accordingly.
Interstitials are shown as overlays, all you need to do is set them up to match your desired goal and that’s it.
Higher Fill Rates
Interstitials are quite popular among Advertisers, which causes higher fill rates.
Interstitials offer your users two scenarios:
1.They click on the advertisement.
2. They don’t click on the advertisement.
Because they’re fullscreen, the user is forced to make a choice, and if your Interstitial content matches their interests, it will lead to higher CTR’s, and higher CTR’s lead to higher conversions.
No, not at all.
You gotta know when to place them, and to do that, you need to understand what you SHOULD NEVER DO with Interstitials.
What not to do with Interstitials
We’re not gonna lie to you, Google had some doubts about Interstitials during the past few years, and it most certainly still has. However, that still doesn’t mean that Interstitials are forbidden by Google. You just need to know how to play your cards right as a Publisher.
But before we get into that, take a look at this list of things you SHOULD NEVER DO with Interstitials:
Immediately after loading/closing an app
Never show Interstitials to users immediately after they just entered your site.
Also never show them when users are exiting your website, it’s intrusive and it will get you penalized.
High Daily Frequency(Displaying them constantly to your users)
Seting your Interstitial to show immediately after user interaction( click, swipe, etc) is strictly forbiden.
Unexpected(Interrupting users while they’re completing specific actions)
Interrupting a user while performing a particular action on your site will most likely lead to accidental clicks. This can potentially cause large amounts of Fraudulent Activities on your site, which ultimately leads to Invalid Traffic.
How to monetize Interstitials( Effectively)
Despite such strict rules, monetizing Interstitials is fairly easy. The key is to provide meaning to your users when they see your Interstitial. It has to complement the natural flow of user engagement. What this means is that It’s not about getting as many clicks as you can. It’s about showing users exactly what they want to see at the right time.
Here’s how you do it:
Place interstitials right after page break or after your content ends.
Placing Interstitials after page break( a page that requires users to click on „next page“ to continue reading your content) is definitely one of the most acceptable strategies a Publisher can use. Also, if your site has any videos or sounds running in the background while your Interstitial is being shown, pause those, they’re damaging both user experience and conversions.
Adapt timing & frequency
Nobody likes intrusive ads. Period. Take your time and consider what is the best possible timing for your Interstitial to appear to your users. Besides that, try to understand what exact frequency suits you the most. This takes a lot of time, effort, and a bunch of split-testing to find out what works best for you, so there’s no need to hurry. Slow and steady wins the race, right?
What’s new with Smart URL?
Despite being the least popular Ad Format on Monadplug, they’re still worth mentioning. We decided to optimize Smart URL‘s mainly because we don’t see them utilized as often as they should be.
Why are Smart URL’s better than before?
- Sophisticated Targeting( Our system assures that only high-quality offers are delivered to your users)
- Higher CPC/EPC ( Since only high-quality, relevant offers are shown to your users, it’s only natural that the EPC will rise)
- Live Redirects( Allows you to send users to offers based on their current location, operating system, and device)
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