Beginners
Ad Exchange Explained – An Easy to Understand Guide (2020)
According to IAB, the total ad spend is forecasted to grow 16.6% in 2021, and despite being slightly lower than pre-COVID-19 ad spendings of 2019 (£25.3bn); it’s still a lot of money (We’re talking about UK ad spendings alone). This is just a fancy way of saying that advertisers, publishers, Read more…