According to IAB, the total ad spend is forecasted to grow 16.6% in 2021, and despite being slightly lower than pre-COVID-19 ad spendings of 2019 (£25.3bn); it’s still a lot of money (We’re talking about UK ad spendings alone). This is just a fancy way of saying that advertisers, publishers, Read more…
According to expert studies, US Native Ad spendings are forecasted to grow up to 20.2% ($52.75 billion) in 2020. These statistics undoubtedly confirm that non-intrusive advertising formats are still effective & the right way to go. With constantly decreasing attention spans, it is crucial to rethink how your audience experiences Read more…
Let’s face it. By now you’re probably just getting started with Digital Marketing and you’re scrolling through google search results in hopes of finding the right direct traffic explanation. And even if you’re not and you’re just looking to see if direct traffic is causing your referral traffic drops, you Read more…
As Warren Buffet once said:” The more you learn, the more you earn.” And today you’re going to learn how to earn even before you start your business. Yes, we’re talking about revenue models and these 20 types that we’ll show you today will help you choose a business strategy Read more…
So, let’s assume that you have already established a stable working website. Of course, you’ve worked hard and your traffic is gradually increasing. Still, you see interactions from visitors and you know that there’s much more to it then just clicks & impressions. You’ve seen other publishers make tons of Read more…
When running any kind of business, your optimal goal is to be as efficient as possible. This is no different in running an online business. However, reaching efficiency requires superb decision-making, but also great solutions for monetization. When it comes to push notifications, optimization is the key to maximum output. Read more…
What is Native Advertising? Native Advertising is the form of paid advertising that corresponds to the look, feels and function of the media format. This form of advertisement is often discovered as a suggested content or on a Web page. Seemingly, there is no user who browsed the Internet that Read more…
Real-Time Bidding (RTB) industry is constantly rising as programmatic advertising continues to gain influence in digital marketing. Experts are forecasting skyrocketing results in terms of growth, facilitating more than 20% of overall growth in US markets. Think about it, billions of dollars in the US only, not to mention Europe Read more…
In-page push is seemingly the current highlight of 2020 in the digital industry! In-page push is a new ad format that resembles push notifications but in a completely new shape. Now, users do not have to subscribe to get the in-page push, and that is the main difference from the Read more…
Improvements are a big part of MonadPlug internal culture! We always tend to improve our products, services, and operations! We do this especially in order to further satisfy our customers, partners, but also to increase our efficiency and effectiveness. This time, we are bringing the largest set of changes under Read more…