Real-Time Bidding (RTB) industry is constantly rising as programmatic advertising continues to gain influence in digital marketing. Experts are forecasting skyrocketing results in terms of growth, facilitating more than 20% of overall growth in US markets. Think about it, billions of dollars in the US only, not to mention Europe Read more…
Dashboard v2.0 is definitely bringing a lot of changes that will greatly benefit all Publishers. We’ve seen In-Page Push, Native Ad Improvements, Push Notification Improvements and Pop-unders. If you thought that was it, congratulations, you’re wrong. Interstitials are here and along with them some Smart URL improvements you’ll surely like. Read more…
According to Google, Push Notifications will experience a massive downfall due to their newest update called Chrome 80 (which you can check out in detail on our blog by clicking here) which will change the rules of the game as we know it. Now, just cause the rules have changed Read more…
The sole relevance of programmatic media buying is constantly rising. According to MarketingDive, digital advertising will make up more than half of the total global media spent, which is more than it ever did before. With such eye-opening statistics, it’s extremely hard to undermine how important programmatic advertising is, and Read more…
What’s new about Push Notifications? The latest industry news about push notifications are not the most optimistic news we received this year. For those who are unaware, Google has stated that the newest version of Chrome( version 80 to be precise) will introduce the so-called „ Quiet UI“ which will Read more…
We’ve all seen them. Whether you’re a fan of extensions or not, you’ve most likely seen quick links without even noticing them. That’s mainly because they tend to be on drop-down listings of websites that are not that visible or easily noticeable. However, through browser extensions, you can still place Read more…
Mobile platforms have been constantly evolving for the past decade, and so far, we have reached a level where you can literally play games you’ve never thought you would play on your phone. With that said, it’s only natural for Game Monetization to take the leading role in this. According Read more…
Search Monetization is by far one of the best traffic monetization strategies that both publishers and advertisers value highly. The whole concept is purely based on traffic conversion, from a regular visitor to an actual user. Terms like „traffic conversion“ might sound complicated at first, but they are actually really Read more…
Affiliate Marketing Myths Affiliate Marketing is still considered to be highly effective for companies mainly due to performance-based payouts. Advertisers steer consumers in the right direction in order to increase sales of their products, publishers assist and everybody wins. However, Affiliate marketing had a shady history because it was previously Read more…
Top 5 AdSense Alternatives for Publishers As a publisher, you might be looking for Google AdSense alternatives. Whether you’re completely new to this or you’ve just received that infamous mail from google, you’re in the right place. If you’re completely new, you might think that AdSense is all there is Read more…