Welcome to the magical world of technology where innovation never stops. In this world, we are constantly amazed by the power of technology and the way it changes our lives. Today, we are going to delve into the world of three amazing tools - Midas, Linker, and MonadPlug - that are revolutionizing the way we work and play.


Its popularity is growing every day, because more and more customers are getting tired of the social media advertising, and that is why they are returning to editorial and content based recommendations and experiences.


When it comes to Balkan, Midas, Linker and MonadPlug are leaders in native advertising. There is no doubt that every one of these platforms are very successful, but we wanted to compare it for you, so that it is easier to see what platform is the most suitable for you.


Midas Network and Linker are platforms based in Croatia that specialize in native advertising. Monad Plug is based in Bosnia and Herzegovina.



Optimization by country

All three platforms offer optimization by country. What does it mean?


Country optimization in native advertising is the process of customizing native ads for specific countries or regions to achieve maximum performance.


This includes customizing ads for local language, culture, audience preferences and habits, as well as using specific targeted keywords and interest categories for each country or region.


So, your ad will be adapted for any country where these platforms work, and you won't have to worry that someone won't understand you.




Finance

When it comes to finances, Every one of these platforms offers limited spending of money for certain periods. So, when the campaign reaches $20, it shuts itself down.


Limiting spending money can help advertisers better control their budget and use it in the most efficient way. If there is no limit, there is the possibility of spending more money than necessary or spending money on campaigns that do not give good results.


Second, this option can help prevent campaigns that quickly burn out and stop producing good results. If the campaign is run without restrictions, there is a risk of over-exposure of the advertising to the target audience, which can lead to audience fatigue and reduce the effectiveness of the campaign.


Third, it can help optimize the campaign better. If spending is restricted, advertisers will be forced to think about how to best use their budget and get the most out of their campaigns.




Limiting the campaign to a certain number of clicks and conversions

When using MonadPlug, the campaign can be limited to a certain number of clicks and conversions per certain period. Why is it important to you?


Limiting the number of clicks and conversions can help you better control your budget. If the campaign is not limited, there is a risk that costs will quickly rise and exceed the planned budget.


Second, this can help achieve better quality clicks and conversions. If left unchecked, a campaign may attract too many clicks and conversions, but not quality clicks and conversions.


Advertisers attract only the highest quality clicks and conversions, which can improve overall campaign ROI.


Third, limiting the number of clicks and conversions can help optimize the campaign better. If the number of clicks and conversions are limited, advertisers will be forced to think about how to best use their campaigns to achieve the best results with the limited number of clicks and conversions.






Different CPC of one campaign for multiple countries

The different CPC (cost-per-click) of a campaign for multiple countries in native advertising is important because the cost of clicks can vary depending on the competition and other factors that differ from country to country. This means that unless the CPC is adjusted for each country where the campaign is shown, you are unlikely to achieve optimal results for your budget.


For example, if you set the same CPC for a campaign that runs in the US and India, you'll likely see different levels of engagement and conversions, as people in each country will have different levels of purchasing power and interest in your product or service.


If you set the cost of clicks too low in one country, your campaign will likely have less visibility and less engagement.


On the other hand, if you set the cost of clicks too high in another country, it could affect your advertising budget and reduce your profitability.


Therefore, it is important to adjust the CPC for each country where the campaign is displayed in order to achieve the optimal ROI (return on investment) and maximize the effectiveness of the campaign in different markets. Of the three listed companies that we deal with in this blog, only MonadPlug offers this possibility.




Campaign start and end

Midas, Linker and MonadPlug offer the option to set a campaign start and end date. Why does it matter?


Determining the start and end dates of the campaign allows you to accurately plan how much money you will spend in a certain period of time and how much money you need for other marketing activities.


When you set a campaign end date, you can analyze and optimize the campaign based on its performance over a period of time.


You can see which strategies and tactics are most effective and adjust your campaign accordingly.


So, it is an important feature in native advertising because it allows you to better budget, optimize your campaign, stay competitive and manage your resources.




Total campaign budget

Out of these three platforms, only Linker offers the option to express the total campaign budget in clicks. Midas and MonadPlug platforms show the campaign budget in money.


Expressing the budget in clicks makes it easier to monitor campaign performance because the budget is based on the number of clicks, which is a direct indicator of user interaction with the ad.


When the budget is expressed in clicks, it can be easier to plan and set goals for the campaign. Advertisers can determine how many clicks they want to achieve within a certain time period and adjust their budget accordingly.


Expressing your budget in terms of clicks can be more transparent because each click is a fixed cost, meaning advertisers know exactly how much they will pay for each click.


On the other hand, when the budget is expressed in money, it is easier to plan the total marketing costs and allocate the budget to different marketing channels. Expressing the budget in terms of money allows a better understanding of ROI because the cost per conversion can be calculated.


Also, greater flexibility is available as advertisers can adjust the budget based on campaign performance and other marketing activities.



Operating system

Audiences on iOS and Android platforms are different: Audiences on iOS and Android platforms may differ in their mobile habits, interests and demographics. For example, iOS users may be more inclined to pay for apps or products, while Android users may be more inclined to use free apps.


Ads prices on iOS and Android platforms may differ. By choosing a targeted platform, advertisers can control their advertising costs and direct their budget to the higher converting platform.


Each platform has its own characteristics and limitations. For example, the iOS platform may limit the size of an ad or the type of content that can be displayed in an ad. By choosing a target platform, advertisers can tailor their ads to better fit the platform's limitations and features.


Increase conversions: Targeting a specific audience on a specific platform can increase conversions because ads will be shown to users who are more likely to click on the ad and convert.

Of these three platforms, only Linker does not have this option.



Option to choose the browser on which the campaign will be played

Audiences on different browsers may differ: Audiences using different browsers may differ in interests, Internet usage habits, demographics, and other factors.


For example, the audience using Chrome may be different from the one using Firefox or Safari.


The prices of ads on different browsers may differ. By choosing a target browser, advertisers can control advertising costs and direct their budget to the browser with higher conversion.


Targeting a specific audience on a specific browser can increase conversions because ads will be shown to users who are more likely to click on the ad and convert.


Of these three platforms, only MonadPlug provides this option.

 



Media and device targeting

By choosing an online portal that attracts an audience that matches the advertiser's target group, the campaign will be targeted at relevant users, which can increase the likelihood that users will click on the ad and convert.


The prices of ads on different online portals may differ. By choosing a targeted online portal, advertisers can control their advertising costs and direct their budget to higher converting portals.


Targeting specific online portals can increase conversions because ads will be shown to users who are more likely to click on the ad and convert.


It's the same with device targeting when it comes to campaign costs and lift


Ads displayed on laptops may have a different format than ads on mobile devices, so device targeting allows advertisers to customize the ad format for each device.


Device targeting also allows advertisers to tailor ads to device characteristics, such as screen size and use of specific apps, to make them more relevant and engaging to users.


All three platforms offer these options.





Setup of different CPC by portals

MonadPlug is the only one of these three platforms that provides this possibility, although it is very important.


Each portal has a different audience, and thus different performances. Setting different CPCs for different portals allows advertisers to adjust their bidding strategy and be more competitive on better performing portals.


Setting different CPCs allows advertisers to improve the relevance and quality of their ads for each portal individually, which can increase the likelihood that users will click on the ad and convert.


Setting different CPCs allows advertisers to optimize their budget and bidding strategy for each portal individually to achieve maximum return on investment.






Target niche

Targeting specific niches can help advertisers tailor ad content and target the audience most likely to be interested in their product or service. This increases the relevance of the ad and the likelihood that users will click on the ad.


Also, this option can help advertisers increase campaign effectiveness by focusing on audiences that are more likely to convert and less on those that are not relevant to their product or service.


Targeting specific niches can help advertisers improve their ROI by focusing on audiences most likely to convert, which can lower advertising costs and increase conversion rates.


Only MonadPlug offers this option.

In the ever-changing landscape of native advertising, it's important to stay ahead of the game. The latest trend of optimizing campaigns by country is a game-changer, providing businesses with the power to connect with local audiences on a deeper level than ever before.


With Midas Network, Linker, and Monad Plug at your fingertips, you can take advantage of this trend and make sure your ads are optimized for any country or region you choose.


These tools are not just powerful, they're versatile too. Each platform has its own unique strengths, and it's up to you to decide which one suits your goals and wishes best.


Whether you're looking to turn your code into gold with Midas, create seamless connections with Linker, or integrate the latest technologies with Monad Plug, there's a tool for everyone.


So don't wait any longer, embrace the power of optimized campaigns by country with the help of these amazing tools. With Midas, Linker, and Monad Plug in your arsenal, you can rest assured that your ads will reach more people and drive better results than ever before.


The world of native advertising is waiting for you to conquer it, so go ahead and make your mark today!


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